It is no secret that most in the media despise Donald Trump and coverage of the candidate reflects that.

Talking Points is sure supporters of Hillary Clinton would acknowledge that, even if she herself gets pounded on occasion.

That clear bias in hard news reporting is now reflected in a new Gallup Poll.

Before I give you the shocking numbers, listen to this sound bite from one of CNN's best hard news reporters:

Monday:

CHRISTIANE AMANPOUR, CNN REPORTER: “But surely this can't be a case of a human being having an off day.  Nope.  Like so many things Hillary, the media are having a field day, off to the races with another debilitating case of indignant outrage.  This must be another typical Clinton conspiracy to fool them with total transparency breakdown.  Talk about a transparency breakdown-what about Donald Trump's tax returns?  Where are they?  Can't a girl have a sick day or two?”

Ms. Amanpour has had a distinguished career as a fact-finding journalist.

So why is she giving her pro-Hillary Clinton opinion?   She's not an analyst.

How can viewers now accept her information, especially about the campaign, without being skeptical?

How?

Americans know what's going on.

According to a new Gallup Poll, just 32% of us trust the news to be reported fairly and accurately.

That is the lowest media trust number in Gallup's history on the subject.

The question then becomes why is it so difficult to simply report in straight way without a tilt?

The answer: emotion.

Editors of many press operations now believe they are on a mission to save the USA from a guy like Trump and the deplorables who support him.

Same thing on the Clinton side.

A few, and I mean few, news concerns believe she is not honest and are out to get her.

That kind of advocacy hurts the folks.

Let me give you a vivid example.

The Washington Post is about as anti-Trump as a news operation can get.

Their top editorial guy Fred Hiatt bashes Trump almost every day and allows his mostly uber-left columnists to run wild.

So this week the Post's hard news division has raised some valid questions about how Mr. Trump runs his charitable foundation.

Our Truth Serum reporter will deal with that in a moment.

But the Post story is getting far less traction than it might because the paper is so committed to hurting Trump.

Therefore, some folks just ignore what the Post reports.

Now some of you will ask, what about Fox News?

From my vantage point in commentary, there are just as many FNC analysts who disparage Trump as support him.  So we are balanced.

As for hard news, we play it straight at least from what I've seen and I've seen a lot.

Summing up, this coming presidential vote is extremely important for the country and Americans deserve honest reportage.

Sadly, we are not getting it.

And that's the memo.