Most Americans at this point in history are tolerant folks.  Up to a point.  When they feel pressure to conform to uncomfortable situations, especially involving their children, rebellion can surface.

Enter the Anheuser-Busch company which had a sweet thing going selling Bud Light beer.  But the woke executives who call marketing shots decided to experiment. with gender.  Uh-oh.

They hired a man who wants to be a woman to pitch Bud Light.  This person has a following on social media and was more than happy to gulp down the beer companies money.

But millions of customers are not happy. And now A.B. is losing big money.  Gulp!

It's not about transgender bias.  Most Americans could not care less about adults fooling around with Mother Nature in private.  Is it about having this trans movement shoved down throats along with beer.  Pun intended.

Kids know what's going on and that's a big part of the problem.  Traditional parents don't want woke agendas enveloping their children.

So Bud Light is now in the middle of a heavy mess that is not going to be soon forgotten.  Like the Disney Company, A.B. will suffer heavy losses that may not be transitory.

As Peter, Paul and Mary once sang: "when will they ever learn?"