Below find a list of the major department stores across the country and where they stand on using Christmas in their holiday advertising and other promotions.
JCPenney
"Christmas" mentioned in print ads & other advertising
Federated Department Stores (Macy's, Bloomingdale's, Lord & Taylor, Filene's, Marshall Fields)
"Christmas" mentioned in print ads & other advertising
Employees are free to use any holiday greeting that they feel is appropriate
Dillard's
"Christmas" mentioned in print ads & other advertising
Sears & Kmart
"Christmas" mentioned in print ads & other advertising
Target
"Christmas" mentioned in print ads & other advertising
FAO Schwarz
Using "Holiday" this year in advertising materials
Employees are free to use any holiday greeting that they feel is appropriate
Toys 'R' Us
Employees are free to use any holiday greeting that they feel is appropriate (no official policy)
KB Toys
Using "Happy Holidays" this year in advertising materials
Employees are free to use any holiday greeting that they feel is appropriate (no official policy)
Costco
No advertising, but company leans towards "Happy Holidays" for in-store promos
BJ's Wholesale Club
Using "holiday season" this year in advertising materials
Employees are free to use any holiday greeting that they feel is appropriate
Wal-Mart
Using "Happy Holidays" this year in advertising materials
Employees are free to use any holiday greeting that they feel is appropriate
Kohl's
Kohl's does not disclose its advertising strategies
Employees are free to use any holiday greeting that they feel is appropriate
|
