The Super Bowl this year will once again attract more than 100 million viewers and celebrate unbridled capitalism at the highest level.

And that would happen even without Taylor Swift.

But the addition of the fabulous pop singer to the Kansas City Chief roster guarantees even more viewers who are enthralled by Tay-Tay jumping up and down in the luxury box every time boyfriend Travis Kelce touches the ball.

Now, I like Ms. Swift. She was very nice to my young daughter when the two met on Long Island. I'm glad she's super successful. As far as the cutaways to her bliss during the game, it's better than watching a giant man covered with tattoos consume Gatorade. I do wish Tay would lighten up on the red lipstick a bit, but it's no big deal.

I don't know Mr. Kelce. He's a great tight end, no question. His association with Ms. Swift has brought him attention and endorsements. I hope he's grateful to her.

Some people are annoyed by the Taylor intrusion into the NFL. But as long as she doesn't kneel down during the National Anthem, it's all good, as the cliche goes.

But I'll probably root for the Niners.

See you tonight for the No Spin News.