Houston Chronicle: A new study by psychologists at James Madison University in Virginia found - not surprisingly - that college students hooked upalmost twice as often as they went on actual dates. The perplexing part? The majority of students from both genders said that given the choice, they preferred traditional dating. All things being equal, 95 percent of female students said they would choose dating over hooking up, and 77.5 percent of men said the same.