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Haiti fundraising driven by social networking, text messaging
By: Bill O'ReillyJanuary 14, 2010
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STORY EXCERPT
Time Magazine: The first tweet came through just two hours after the massive earthquake devastated Haiti's capital early Tuesday evening: "Please text 'Y�le' to 501501 to donate $5 to Y�le Haiti. Your money will help with relief efforts. They need our help." Sent from the Twitter account of Haitian-born musician Wyclef Jean, the text message went out to the singer's nearly 1.4 million followers and kicked off what has quickly become the largest text-based fundraising campaign for disaster relief in history. An American Red Cross text-donation campaign, which was launched an hour after Y�le's, had raised more than $800,000 by 3 p.m. Wednesday.
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