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Pepsi won't run Super Bowl ads this year
By: Bill O'ReillyDecember 18, 2009
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STORY EXCERPT
Reuters: PepsiCo Inc said it has decided against running TV commercials for its beverage brands in February's Super Bowl, the first time in 23 years its drinks won't be advertised during the event.

The decision is a major shift in marketing for the company, perennially among the Super Bowl's top advertisers, sprinkling the broadcast with spots for brands like Pepsi, Pepsi Max and Gatorade. In the most recent Super Bowl, it purchased around 4 minutes of commercial time.
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