The enormous wealth being generated by established internet media companies has never been seen before.  Billions in profits are being generated.  And now that wealth has crossed over into Bad Bunny land.

But the bad guy was paid nothing by the National Football League for his halftime performance. Nothing. He received about $1,000 a day for rehearsal expenses.

But the Bunny will soon hop on over to the bank because of Apple, and that is the story. CEO Tim Cook cooked up a deal with the NFL whereby close to $100 million Apple dollars flowed to the league for advertising, but most of all, to feature Bad Bunny at halftime.

Spotify and other Apple outlets are the reason why.

Cook understands that demand for whatever the Bunny is shouting about will now explode worldwide on his Apple Music service, closing in on the musician’s Spotify success. Right now, Spotify is the primary Bunny Hutch.  

They’ll be rapping about Puerto Rico in Thailand. Cha-Ching.

Now you know the rest of the story. Money, indeed, makes the world go round.

See you this evening for the No Spin News!