FOX News Channel's (FNC's) The O'Reilly Factor has marked a major milestone this month as the program has been number one in cable news for 100 consecutive months, according to Nielsen Media Research.
The O'Reilly Factor led all programs with an average of 3,434,000 viewers in March, commanding the 8PM time slot and beat all the competition combined in that hour. The program posted a 29% year to year growth in viewership and a 43% increase in the 25-54 demo with an average of 755,000. For the First Quarter in 2009, the program again beat all other cable news shows combined in that hour, dominating with 3,387,000 viewers, up 27% over last year. In the 25-54 demo, The O'Reilly Factor averaged 727,000, up 36% over 2008. The repeat hour of The O'Reilly Factor averaged 1,394,000, up 20% over last year, with an average of 452,000 (up 18%) in the 25-54 demo.
Anchor Bill O'Reilly remarked, "I think it's because we give stuff away or maybe folks just find the hour honest and fun to watch." |
