JCPenney
"Christmas" mentioned in print ads & other advertising

Federated Department Stores (Macy's, Bloomingdale's, Lord & Taylor, Filene's, Marshall Fields)
"Christmas" mentioned in print ads & other advertising
Employees are free to use any holiday greeting that they feel is appropriate

Dillard's
"Christmas" mentioned in print ads & other advertising

Sears & Kmart
"Christmas" mentioned in print ads & other advertising

Target
"Christmas" mentioned in print ads & other advertising

FAO Schwarz
Using "Holiday" this year in advertising materials
Employees are free to use any holiday greeting that they feel is appropriate

Toys 'R' Us
Employees are free to use any holiday greeting that they feel is appropriate (no official policy)

KB Toys
Using "Happy Holidays" this year in advertising materials
Employees are free to use any holiday greeting that they feel is appropriate (no official policy)

Costco
No advertising, but company leans towards "Happy Holidays" for in-store promos

BJ's Wholesale Club
Using "holiday season" this year in advertising materials
Employees are free to use any holiday greeting that they feel is appropriate

Wal-Mart
Using "Happy Holidays" this year in advertising materials
Employees are free to use any holiday greeting that they feel is appropriate

Kohl's
Kohl's does not disclose its advertising strategies
Employees are free to use any holiday greeting that they feel is appropriate