MSNBC has been cut adrift by its parent company and is now on a slow dance to destruction.  Without the resources of NBC News, the leftwing network will have to compete on its own and, if you remember the debacle of the Air America network, things could go south fast.

 

MS has an aging audience of urban leftists who never left the hippie bubble of the 1960s.  A few minorities tune in to get a daily dose of grievance, but that’s about it. It’s tough to sit through “your country is awful” every day.  And at MS, relief is never on the way.

 

Morning Joe used to be a ratings positive for the network, but that ended when Joe and Mika showed up at Mar-a-Lago for an audience with you know who.  That was a bridge too far for the progressive zealots. Unforgivable.  The audience numbers collapsed.

 

The queen of the progressive movement is Rachel Maddow, who only works one day a week.  Not nearly enough to energize the base.  The radicals need constant derision aimed at their country and MAGA folks. No days off, Rachel.  The leftist verbiage is like crack.  Keep loading the pipe.

 

CNN will inherit some MS refugees, but it won’t nearly be enough to save that operation.  It’s not as raw as its counterpart, so the crack high is diminished.

 

The American news media is undergoing profound change.  Unprecedented, really. Hating Trump is destroying one of the most powerful industries in the world.

 

As a campaign ad for Ronald Reagan once said: “It is morning in America.”

 

And Joe, as well as Mika, will likely not be a part of it much longer.

 

See you this evening for the No Spin News.